The European Travel Commission (ETC) is the organisation responsible for the overseas promotion of Europe as a tourist destination. Its members are the national tourist offices of thirty-three countries:
European Union: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovak Republic, Slovenia, Spain, Sweden.
Others: Iceland, Monaco, Montenegro, Norway, San Marino, Serbia, Switzerland, Turkey.
ETC was established in 1948, and operates as a non profit-making international organisation entirely financed by members' contributions. Its members elect a President, three Vice-Presidents, a Board of Directors, a Chairman of the Market Intelligence Group and a Chairman of the e-Marketing Network for revolving two years terms.
ETC undertakes three basic activities: public relations, consumer advertising and trade promotion in four major overseas markets: Brazil, Canada, China, USA.
Prior market research determines the choice of activities and campaigns in the overseas markets.
On top of all these activities ETC provides a Forum for the Directors and managers of the European NTOs to meet regularly and exchange ideas. It is in constant touch with all international organisations and with people working in tourism.