Market Intelligence

Market intelligence plays an outstanding role among the marketing activities of the Hungarian Tourism Ltd.

The Research Department seeks to provide up-to-date and comprehensive information about the main trends, performance and characteristics of the world's, Europe's and Hungary's tourism in order to help decision-making both for destination managers and enterpreneurs. The Research Department analyses international and domestic tourism trends, the performance of Hungary's source markets, and trends regarding tourism products. Research activities include both primary and secondary studies.

The Resarch Department analyses the tourism figures of the Hungarian Central Statistical Office on a monthly basis, furthermore monitors the data of the MNB, the central bank of Hungary about the tourism receipts and expenditure every quarter. Main figures about the tourism performance of Hungary are published through the European Travel Commission in the TourMIS database which enables to compare Hungary with other European destinations.

Besides the Hungarian sources, Hungarian Tourism Ltd. continuously monitors the data of the United Nations World Tourism Organization, the World Travel and Tourism Council, the Organization for Economic Co-operation and Development, and the EUROSTAT.

The series of image studies started in 2000 included Hungary's most important tourism generating markets and the objective of these studies is to examine the image and popularity of Hungary as a tourist destination, and the travelling habits of (potential) visitors from the main and emerging source markets. The Research Department also conducts surveys of the travelling plans habits of the Hungarian population on a regular basis. The most important tourism products i.e. Budapest, the Lake Balaton, health tourism and MICE tourism plays an outstanding role in the research activities, as well.

Dissemination of the research results and market information is shared via different channels including the internet, direct mail, travel trade press, presentations, and personal consultation.

Tourism in Hungary is an e-publication available in English about Hungary's tourism performance.

We also provide travel trade professionals with background information on Hungarian Tourism in general and Hungarian Health tourism.


For further information please contact:
Research Department
H-1115 Budapest, Bartók Béla út 105-113.
Phone: +36 1 488-8710
Fax: +36 1 488-8711
E-mail: research[at]