The campaign of the European Commission aims to entice European citizens to discover the hidden wonders of the continent. Those who contribute will have a chance not only to win train tickets to travel in Europe but also to inspire others to take the road less known.
Campaign of the European Commission, launched on 9 June, encourages European citizens to share their favourite destinations and in this way make others more aware of and motivate them to travel to the diverse, sustainable and high-quality tourist destinations in Europe.
The ‘Europe. Wonder is all around.' campaign's website features a Wonder map application through which Europeans are able to share their hidden wonders, flavours and stories. Those who contribute will have a chance not only to win train tickets to travel in Europe but also to inspire others to take the road less known. Photos of destinations will be submitted in four categories: ‘Find your favourite colour', ‘Europe is your kingdom', ‘You never feel alone' and ‘Astonishing beauty'.
In the next phase of the campaign, a top selection of wonders of Europe will be made from all the contributions received and the Wonder Game will kick off. The objective of the game, available for everybody via Facebook account, will be to guess the exact location of a given wonder destination in Europe. The Wonder Game will last for 7 weeks and every week the best player will be awarded with a prize – travel guide for Europe.
The campaign is promoted with a special hashtag:
The campaign enjoys the support of partner bloggers and various organisations from all over Europe. One of the main partners of the campaign is the European Travel Commission (ETC). Additionally the campaign features a set of promotional video clips to be displayed in European cinemas and online as well as other information material, e.g. informative infographics.
Follow ‘Europe. Wonder is all around.' on Facebook and #MyWonderfulEurope.
Opening of the '100 Wonders of Europe' photo competition 9 June 2016
Closing of the '100 Wonders of Europe' photo competition 14 July 2016